Buyer Journey Flow
Complete inventory of Be Well Co\'s existing revenue system — 36 live assets, 7 draft.
Awareness
Platforms we don't own — capturing attention on someone else's audience
Cross-Platform Issues
⚠ FB links to @aleiahkennedy (broken) — not @aleiahfmc
⚠ 3 different IG handles in circulation
⚠ "Be Well Co" absent from all profile display names
⚠ No lead magnet promoted on social bios
Owned Audience
People who've opted in — our list, our control. No algorithm risk.
Leads / Entry Points
Opt-ins, downloads, and IG DM triggers that generate named contacts.
Nurture & Engagement
Email sequences, masterclasses, and workshops that build trust.
Sales Pipeline
14-stage pipeline with 7 calendars tracking every prospect from opt-in to close.
Core Offer / Products
Product tiers solving their problem — from free entry to high-ticket.
Customers / Onboarding
Signed, paid, and onboarded into the fulfillment system.
Retention & Referrals
Re-engagement, upsells, and affiliate partnerships to maximize LTV.